{"title":"**New** Lightening","description":"\u003cspan data-mce-fragment=\"1\"\u003e1546546636165131651316\u003c\/span\u003e","products":[{"product_id":"kaaral-blonde-elevation-extreme-lift-powder","title":"Blonde Elevation Yellow Out - Extreme Lift Powder - By Kaaral","description":"\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan\u003eEXTREME LIFT POWDER\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eLightens hair up to 9 levels. Almond Oil and Bisabolol have a protective, moisturising \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003eand soothing action. Purple Pigment neutralize unwanted yellow tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThis professional line has been created to brighten and revitalize bleached, grey\/white and color treated hair. For pure, absolute and impeccable blondes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eBrightens\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eblond\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTones\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eunwanted yellow highlights\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEnhances\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethe natural appearance of grey and white hair\u003cbr data-mce-fragment=\"1\"\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003egives\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eblond, bleached and highlighted hair body.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEnriched with the latest generation of active ingredients, grape extract, and purple pigment. intensely moisturises the hair and neutralizes unwanted yellow tones.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePURPLE POWDER\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003eIt contains special three-dimensional anti-reflective and extremely advanced \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003ePurple Pigments that act by delicately neutralizing the yellow tones in bleached, \u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003egrey\/white hair, making the hair look naturally brighter.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003eGRAPE EXTRACT\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan dir=\"ltr\" role=\"presentation\" data-mce-fragment=\"1\"\u003eGrapes have valuable properties to reinvigorate hair full of antioxidants, vitamins and mineral salts – giving the hair an immediate energy boost. Black grapes contain high quantities of potassium, vitamin C and vitamin A which, together with polyphenols, give them excellent antioxidant properties. Rich in Resveratrol, (the anti-ageing antioxidant par excellence), this strengthens skin, stimulates the skin’s microcirculation and acts as an anti-inflammatory, fighting against ageing skin.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Europa Beauty Supplies Inc.","offers":[{"title":"Default Title","offer_id":40209524392015,"sku":"014BE","price":35.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1092\/5682\/files\/FullSizeRender.jpg?v=1775301365"},{"product_id":"kaaral-blonde-elevation-charcoal-cream-lightener","title":"Blonde Elevation Charcoal - Cream Lightener - By Kaaral","description":"\u003ch3\u003eSUPREME CHARCOAL\u003c\/h3\u003e\n\u003cp\u003eIt is the purest charcoal in existence. Thanks to the intense color and its revitalizing properties, it tones and nourishes in perfect synergy. Black Charcoal acts as a compensating color, absorbing red\/orange undertones, while it neutralizes and protects. Its purifying action helps formulations perform better, reviving the hair and protecting the scalp, treatment after treatment. Research and sustainability for products that guarantee surprising results WITHOUT the use of parabens or sulphates and with respect for the environment. 100% VEGAN.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eA latest-generation bleaching cream with a creamy black \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003etexture, enriched with Argan Oil, known for its excellent \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eemollient properties, and infused with Black Charcoal with \u003c\/span\u003e\u003cbr role=\"presentation\" data-mce-fragment=\"1\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eneutralizing properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr role=\"presentation\" data-mce-fragment=\"1\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eLightens up to 10 levels. Specifically designed to obtain \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003enatural\/cool\/ash blondes in just one step. Suitable for all \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003elightening techniques. Will not swell. Mixing ratio 1:2 (30g of \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003elightening cream + 60g of developer at 10,20,30 or 40vol.)\u003c\/span\u003e\u003c\/p\u003e","brand":"Europa Beauty Supplies Inc.","offers":[{"title":"Default Title","offer_id":40209524359247,"sku":"014BEC|DISC","price":35.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1092\/5682\/products\/BE_Charcoal_LighteningCream.png?v=1665604522"},{"product_id":"blonde-elevation-hair-lightening-regular-powder-by-kaaral-copy","title":"Blonde Elevation Hair Lightening - Regular Powder - By Kaaral","description":"\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eBleaching powder with blue pigment to counter orange\/yellow \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003ereflects during lightening. Ideal for all hair types. Formula enriched \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003ewith \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eAmino Plex\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003e, an amino-acid complex derived from marine \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eorigin and Algae Extract. The fatty acids activate once they come \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003einto contact with the hydrogen peroxide; they act on the cuticles \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003eperforming a synergistic action, restructuring the hair shaft, and \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\" data-mce-fragment=\"1\"\u003estrengthening the hair during lightening. \u003c\/span\u003e","brand":"Europa Beauty Supplies Inc.","offers":[{"title":"Default Title","offer_id":44450977677391,"sku":"BERLP","price":42.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1092\/5682\/files\/BlondeElevationHairLightening-RegularPowder-ByKaaral.png?v=1770311878"},{"product_id":"blonde-elevation-yellow-out-dobifying-foam-by-kaaral","title":"Blonde Elevation Yellow Out - Bodifying Foam - By Kaaral","description":"\u003cdiv class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-67c21766b66ee5882\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003ch1\u003e\u003cspan\u003eBlond Elevation Yellow Out\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003eBodifying Foam\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003eBlonde Elevation Bodifying Anti-Yellow Foam with violet pigment. Ideal for bleached, white, grey, and highlighted hair. It eliminates unwanted yellow undertones, adds volume and body, and restores the elasticity of treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"gem-divider\" id=\"thegem-divider-67c21766b67bb\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-67c21766b69401631\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003ch4\u003eINGREDIENTS: GRAPE EXTRACT, HYALURONIC ACID, PURPLE PIGMENT, \u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"gem-divider\" id=\"thegem-divider-67c21766b6a66\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-67c21766b6be27941\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003eShake well. Apply a small amount of product to washed and towel-dried hair, then proceed with drying as desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Europa Beauty Supplies Inc.","offers":[{"title":"Default Title","offer_id":44451011919951,"sku":"BE1076","price":22.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1092\/5682\/files\/foam.webp?v=1775304671"}],"url":"https:\/\/www.formaprofessionalbeauty.com\/collections\/lightening.oembed","provider":"Forma Professional Beauty","version":"1.0","type":"link"}