Wet Brush

Forma Professional Beauty brings together the strength of Forma Beauty Supplies and Creata Beauty—uniting decades of industry experience with modern growth and innovation under one powerful brand.

With roots dating back to 2006 and rapid expansion across Canada, we are proud to serve beauty professionals with premium salon and spa products, expert knowledge, and exceptional service. Our combined operations allow us to deliver a stronger, more efficient distribution network designed to support professionals across North America.

Built on a commitment to professional-only distribution, we work closely with leading manufacturers to provide high-performance products that help salons and technicians succeed.

At Forma Professional Beauty, we believe in more than just supplying products—we believe in supporting your growth, elevating your craft, and helping you create your future.

Professional products. Professional service. Built for you.